Guidance & Advice

This report represents the findings of a two-year long research programme by Morris Hargreaves McIntyre into the market for craft, with a specific focus on contemporary fine craft. It was the first such study of the craft market to be undertaken in England. The research explores the extent to which people in England wish to buy original craft objects. The statistics are based on data derived from a population survey, with a representative sample of 7,241 adults aged 16 and over living in England, and on qualitative research with 150 people. The report:

• analyses the factors that constrain the market for contemporary craft
• identifies substantially more potential demand for contemporary fine craft that is thought to exist
• recommends how the market for contemporary fine craft might be developed

The full Making it to Market report is only available online and can be downloaded chapter by chapter using the links below or on the right