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The Arts Marketing Association (AMA)
About the AMA
The Arts Marketing Association (AMA) is the professional development organisation for arts marketers and audience development professionals. AMA members are arts professionals with a passion for bringing arts and audiences together.
Around 2,000 arts professionals are members of the AMA for a range of training events and services to enhance their day-to-day work, progress their own personal professional development and open doors to networking with other like-minded people.
AMA members come from a wide range of backgrounds in the arts and cultural industries both nationally and internationally including:
- arts centres
- cinema, film and new media
- dance companies
- education and training
- festivals
- freelancers and consultants
- funding bodies
- galleries and museums
- local authorities
- marketing and audience development agencies
- opera and music theatre
- orchestras
- students
- suppliers
- theatre companies
- and venues
There are also members working within customer service, general management, and box offices, plus directors and heads of organisations, lecturers and curators.
AMA members receive:
- free quarterly copies of JAM (Journal of Arts Marketing)
- the AMA monthly e-mail bulletin with updates on events, industry news, jobs and tender opportunities
- member rates for AMA training events and conferences
- access to the members-only section of the AMA website with downloadable case studies, work-sheets, reports, back issues of JAM and online networking
- the opportunity to take part in the AMA mentoring scheme and action learning groups
- reduced rates for AMA publications
- member rates for other services including job advertisements and mailing labels
As a freelance/part-time marketing managerfor a touring dance company and other smaller arts organisations, it often feels I am working in isolation. Being a member of the AMA has given me the chance to meet other marketing managers, network and exchange ideas and contact details as well as benefiting from training events relevant to me.
Five good reasons to join the AMA
Keep up-to-date with current issues and best practice
The AMA provides a wealth of resources to help you keep ahead of the game in arts marketing and audience development. This includes a members-only website, monthly e-mail bulletins and our quarterly journal, JAM (Journal of Arts Marketing)
Develop new skills relevant to your job
A range of practical, strategic and conceptual level training events take place across the UK. Our courses aim to offer all members something relevant to their current development needs, whether that involves developing skills, engaging in debate, or sharing the experience and knowledge of leading practitioners.
Further your professional development
The mentoring and action learning schemes provide support and learning in a safe environment. Taking part can be challenging, stimulating and hugely rewarding. Involvement will allow you to take time out to think, to share experiences, and get one-to-one feedback from your mentor or feedback from your peers. These schemes help to build motivation and self-confidence.
Inspire your thinking
Many of our members, particularly those with a lot of experience in the industry, tell us that they like the opportunities that the AMA offers to help shape their own ideas and inspire their plans.
Network with other arts professionals
This might be face to face at events, or regional network meetings, or via the members-only website. Join now to reduce your isolation and start sharing experiences, problems and solutions with 2,000 other arts professionals.
When I first joined I thought it was all about the annual conference, but I was wrong. Having AMA membership is like sharing an office with the best team in the business: fanrastic advice, cunning bits of research, great contacts, even lively gossip on occasion - all there when you need them most. I wouldn't want to do my job without it.
Frances Longley, previously Communications Director at mac - now Consultant.
AMA membership
There are several different types of AMA Membership:
Individual membership
For individual membership the level of annual subscription you pay is worked out according to your salary. This can be paid by you or the organisation that you work for.
Corporate group membership
This offers excellent value for money annually for your whole team regardless of their salary levels - you might want to consider adding your senior staff, curators or front line staff.
Six month trial membership
Don't just take our word for it. Try us out - join for 6 months at the trial rate of just £50 + VAT.
International online membership is also available. For further information, please go to the membership pages of the AMA website at www.a-m-a.co.uk, e-mail hannah@a-m-a.co.uk or give us a call on 00 44 (0) 1223 578078.
JOIN NOW
If you would like to join the AMA or find out more about us, go to www.a-m-a.co.uk. Click on 'membership' to sign upp online and pay by credit card, debit card or invoice, e-mail hannah@a-m-a.co.uk or call us on 00 44 (0) 1223 578078.