|Organisation||Arts Council England, National Office|
|Programme strand||New Approaches to Presentation|
|New Audiences grant||£70,000|
A programme of market research was commissioned to assess the impact of flexible opening hours on gallery attendance. Nine major visual arts venues in London took part in the Love Art Later campaign that resulted in the report So many galleries, so little time. The research aimed to assess whether new audiences were generated and measured the success of existing promotional campaigns.