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So Many Galleries, So Little Time – The Impact of Evening Gallery Opening
| Type | Publication |
| Author | Morris Hargreaves McIntyre |
| Date | 2001 |
| Pages | 56 pages |
Morris Hargreaves McIntyre undertook an exensive programme of market research into visitors attending evening events at nine visual arts venues during the "Love Art Later" campaign. This report presents the findings of this research and evaluates the impact of flexible opening hours on gallery attendance.
- Download a copy of the report as a PDF (305KB) (305.11 kB)