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Not for the Likes of You - document B. Success Stories

Type Independent evaluation and research
Author Morton Smyth Ltd
Date May 2004
Pages 24 pages

Morton Smyth Ltd researched cultural organisations that changed their overall positioning and have achieved broader audiences because of this. This report looks at 10 organisations that have achieved success in their audience development strategies and examines what changes they had made to achieve this. Featured organisations include the City of Birmingham Symphony Orchestra, Theatre & Dance Cornwall, Fierce Festival, the Manchester Art Gallery and the Stevenage Museum.

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