Audience development agencies work to stimulate and sustain innovation and quality in audience development throughout England, Northern Ireland, Scotland and Wales.
Gill Johnson, Pam Pfrommer, Sue Stewart, Paul Glinkowski, Clare Fenn, Adrienne Skelton and Alan Joy
This is Arts Council England's major report on the New Audiences Programme. It represents the culmination of a five year scheme which supported audience development initiatives across the country.
The Arts Marketing Association (AMA) is the professional development organisation for arts marketers and audience development professionals. Please see here for information on member services and how to join.
This report represents the findings of a two-year-long research programme by Morris Hargreaves McIntyre into the market for craft, with a specific focus on contemporary fine craft.
This report represents the findings of a year-long research programme by Morris Hargreaves McIntyre into the market for original contemporary visual art.
Essential Audiences was a partnership project between Arts Council England's New Audiences programme and ArtsProfessional magazine. With information from projects funded under the New Audiences Progra
This guide gives advice and information on all aspects of commissioning new work. It is intended to be useful for both theatres wishing to work with new playwrights and for playwrights themselves.