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Documents found within this section (449 in total, now viewing 1 - 10)


  • Web

Audience development agencies

  • Audience development agencies work to stimulate and sustain innovation and quality in audience development throughout England, Northern Ireland, Scotland and Wales.
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1.92 MB

New Audiences Final Report

  • 269 pages
  • Gill Johnson, Pam Pfrommer, Sue Stewart, Paul Glinkowski, Clare Fenn, Adrienne Skelton and Alan Joy
  • This is Arts Council England's major report on the New Audiences Programme. It represents the culmination of a five year scheme which supported audience development initiatives across the country.
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  • Web

The Arts Marketing Association (AMA)

  • The Arts Marketing Association (AMA) is the professional development organisation for arts marketers and audience development professionals. Please see here for information on member services and how to join.
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  • Word
521.00 kB

Not for the Likes of You - document A. How to Reach a Broader Audience

  • May-04 | 64 pages
  • Morton Smyth Ltd
  • Morton Smyth Ltd researched cultural organisations that have changed their overall positioning and have achieved broader audiences as a result.
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  • PDF
2.93 MB

Taste Buds - How to cultivate the art market

  • Oct-04 | 28 pages
  • Morris Hargreaves McIntyre
  • This report represents the findings of a year-long research programme by Morris Hargreaves McIntyre into the market for original contemporary visual art.
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  • PDF
2.13 MB

Making it to Market: Developing the market for contemporary craft.

  • Jan-06
  • Morris Hargreaves McIntyre
  • This report represents the findings of a two-year-long research programme by Morris Hargreaves McIntyre into the market for craft, with a specific focus on contemporary fine craft.
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  • PDF
5.40 MB

Navigating Difference: audience development and cultural diversity

  • Dec-05 | 224 pages
  • This book is a debate about wider issues that are at the heart of what it means to be British today.
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  • PDF
5.40 MB

Navigating Difference: audience development and cultural diversity

  • Dec-05 | 224 pages
  • This book is a debate about wider issues that are at the heart of what it means to be British today.
  • View this document

  • Word
54.20 kB

Essential Audiences - Disability and new audiences

  • Catherine Rose
  • Essential Audiences was a partnership project between Arts Council England's New Audiences programme and ArtsProfessional magazine. With information from projects funded under the New Audiences Progra
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  • Word
1.48 MB

Networking project - final reports

  • 2003
  • Birmingham Arts Marketing
  • This large two-year project was designed to develop Black audiences for arts venues and touring companies in Birmingham and the Black Country. It also aimed to forge relationships between arts organis
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Categories in this section

Other sections

Facts & figures


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Who takes part in the arts, their motivations, what they value and trends.

Case studies of current practice


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Search the New Audiences archive, plus GfA and RFO activity.

Guidance & advice


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Publications, toolkits, protocols and more.