This report looks at 10 organisations that have achieved success in their audience development strategies and examines what changes they made to achieve this.
The National Poetry Day Promoters' Toolkit is a practical guide to every stage of promoting and programming a poetry / live literature event, from marketing and evaluating, to lighting and contracts.
This research report looks at Arts Council England, Yorkshire's Regional Challenge project, a pilot audience development initiative, The Arts and Young People.
Ambassadors have been effective in helping audiences to engage with the arts for at least two decades. This guide takes the lessons learned from people with first-hand experience and summarises what we currently know about good practice.
This guide aims to help companies and venues to market touring arts events more effectively. It can be used by anyone involved in touring marketing - in any artform, on any scale and in any capacity - and it is particularly useful for theatre and dance.
Viola von Harrach's New Audiences presentation from the international symposium on 'Audience Development - between cultural studies and arts marketing' at the University of Hildesheim, Germ
An evaluation report on the residency of writer Mandy Sutter at Leeds Teaching Hospitals. The report includes feedback from patients and an honest appraisal of how the project impacted on the writer.
The Research Centre for Museums and Galleries, Leicester University was commissioned, in 2002, to conduct an audit of published material around barriers to engagement. This resource list is an updated
