This report summarises the findings of a scoping study undertaken by ABL consulting, on behalf of Arts Council England.
The report findings and the draft toolkit have not yet been adopted by Arts Council England but will be developed as part of the Ar
Ambassadors have been effective in helping audiences to engage with the arts for at least two decades. This guide takes the lessons learned from people with first-hand experience and summarises what we currently know about good practice.
This guide aims to help companies and venues to market touring arts events more effectively. It can be used by anyone involved in touring marketing - in any artform, on any scale and in any capacity - and it is particularly useful for theatre and dance.